StartUp / Founder Story
Startup ecosystem signals, funding, and strategy insights. Topic: Founder-Story. Updated briefs and structured summaries from curated sources.
This Assam Founder Is Reinventing the Tea Industry
Full timeline
0.0–300.0
Startup opportunities in Assam are growing, with entrepreneurs encouraged to learn from failures. Vizic Sharma founded Ishati in 2017 to promote natural cultivation methods in the tea industry.
- Startup opportunities in Assam are significant. Entrepreneurs can build their ventures and learn from failures. Success is achievable with persistence and dedication
- Vizic Sharma founded Ishati in 2017 after completing his B.Tech in mechanical engineering. He recognized the internal challenges in Assams tea industry, particularly the excessive use of chemicals and pesticides
- Sharma aimed to promote natural cultivation methods to improve health outcomes. His venture initially focused on social impact by helping farmers transition from inorganic to organic farming
- Convincing farmers to adopt natural farming practices proved challenging. It took three years before Ishati launched its first product, featuring microplastic-free tea bags in 2020
- The company has expanded from three products at launch to around sixty today. Ishati also introduced an iced tea brand called OG Iced Tea
- The Assam startup policy implemented in 2017 provided crucial support for Sharmas venture. The ecosystem offered funding and guidance, enabling him to navigate the startup landscape effectively